Since the rise in e-commerce, retailers nationwide have been extremely adaptive and innovative to ensure that customers still spend time and money in physical stores.
One of the biggest retail successes of the last ten to fifteen years has been pop-up stores. Often used by brands to promote a particular product or collection, pop-ups are a great way to generate revenue from a physical environment.
Last week our customer Kiehl's (part of L'Oréal group) launched their own 'Hydration Station' pop-up at Westfield White City, London. The Hydration Station uses Derma Reader Pro skin analysis technology to perform skin analysis and recommend products which will ultimately lead to sales transactions.
Our engineer joined the team on site to set up a number of iPads and install a temporary WiFi solution so that the pop-up could run as smoothly as possible. As our customers adapt to new environments and new technologies, we're adapting alongside them so that they get the very best out of their store systems.
If you find yourself in the area, the Hydration Station is well worth a visit!
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