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  • Olivia Rhodes

How can technology boost the customer experience?

With e-commerce more popular than ever and still growing rapidly, a fluid and positive in-store customer experience is vital to keep customers returning to store and tills ringing.

From concept stores and Amazon’s ‘Just Walk Out’ technology to OMBEA, new in-store technologies are becoming increasingly necessary to keep customers engaged with physical stores and compete with the ever-growing e-commerce market.

Retail Response is on hand to keep our customers’ technology up and running, from implementation right through to servicing and maintenance. At Hotter Shoes, customers are now able to utilise Hotter Footprint™, a type of 3D scanning technology which helps customers understand their foot shape and enjoy a bespoke shoe fitting experience with guaranteed consistency of fit. Hotter Footprint™ is installed and maintained by our team of field service engineers across the UK.

The hospitality sector is keeping on its toes when it comes to technology too. Retail Response has been on-hand to install ultra-modern self-service kiosks in Welcome Break sites throughout the UK. Developed by kiosk solution experts Acante, each kiosk boasts two 32” Multi-Touch PCAP Touchscreens and a printer along with a chip and pin device. The kiosks also provide excellent customer interaction and advertising space whilst not in use. Equipped with a high specification PC, the kiosk runs Tillster self-service software that is proven to increase revenue with targeted upselling and focused marketing and improve customer satisfaction with reduced ordering time and increased order accuracy.

There are countless benefits of in store experience, whether it’s the expertise of knowledgeable staff or the ability to try a variety of sizes. With the addition of new technologies and streamlined, seamless payment systems to enhance the customer experience, there is every reason why shoppers will keep spending their cash in store and help to keep the high street one step ahead of e-commerce.



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